Project Overview:
This direct mail piece was created to support the launch of My Madison Health, a campaign celebrating the personalized care and community connection that define Madison Health. Designed as a two-sided mailer, it communicates both the scale of our services and the heart behind them.

Design Goals:

• Visually communicate key hospital statistics in a bold, digestible format.

• Introduce the My Madison Health campaign with warmth and clarity.

• Encourage community engagement via QR code and storytelling prompt.

• Maintain brand consistency while creating visual interest.

This piece reached over 50,000 households in our service area, strengthening local brand awareness and inviting the community to engage with the Madison Health mission in a more personal way.